Privacy Policy

Updated May 24, 2009.

This is the official Privacy Policy for ArubaVacationTravel.com. ArubaVacationTravel.com is an independant website with the intension of educating people about vacationing in Aruba.

We hope to provide you with information tailored to your individual needs but we also recognize the importance of protecting the privacy of your Personal Information. This Privacy Policy is designed to answer your questions regarding our online and offline information practices and the choices you can make about the way your Personal Information is collected, used and disclosed.

Each time you visit our Site, use our online features and services, or participate in an event or activity offline, you consent to the collection, use, disclosure, processing and management of Personal Information in accordance with this Privacy Policy. You may withdraw your consent at any time, subject to certain legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent, please contact us using the information below.

What types of Personal Information do we collect about you?

We may ask you to provide various types of Personal Information to enhance your experience on our Site. The more information you provide, the better we are able to customize your experience. The types of Personal Information our Sites may collect include your full name, postal address, email address, telephone number (wireline or mobile), fax number, birth date, gender, occupation, household income, purchasing preferences, personal interest activities, bank/debit/credit card information, username and password for the Sites, and other Personal Information that you actively provide to us via our Sites, email, or offline via telephone, facsimile, postal mail, or in-person.

How do we actively collect and use Personal Information?

Generally, we actively collect Personal Information from you when you complete online forms or otherwise affirmatively and voluntarily provide such information to us. Our Site collecst information in different ways, including but not limited to when you participate in sweepstakes, contests, games, promotional offers, and surveys; subscribe to our online services or features, such as forums and alerts; register for our newsletters; download podcasts; purchase products or services through our shopping service; or communicate with us via email.

We use your Personal Information in many ways, including but not limited to when we deliver email, facsimile and other direct marketing communications to you regarding special product offers, sales, promotions, or other information about our or our affiliates or our advertisers, sponsors, and promotional partners (collectively, “Advertisers”) products and services, provided that you have given us your consent at the time we collect your Personal Information; administer contests, games or other promotional programs or activities and notify winners of such programs or activities; provide you with valuable online services, such as forums and alerts; respond to your questions or provide other requested information; notify you of important changes in the functionality of our Site or other notices related to the handling of your Personal Information.

How do we passively collect and use information through tracking technology?

Our Site passively collects certain kinds of information that reveal the frequency with which you visit our Site, the times and dates of your visits, the pages you reviewed, and other information, including an Internet protocol (IP) address, which is series of numbers that identifies the computer you are using. Information is passively collected through various means. We use IP addresses to identify server problems, administer our Site, and compile aggregated statistics for marketing and research purposes, and IP address’ geographic location. We also use navigational data, including log files and click-stream data, to identify information about your web browser and operating system, and the time period in which you visit our Site or select pages or areas of our Site. This information is also used to improve our Site’ content and is retained anonymously, meaning that it does not identify an individual user.

Our Site use small text files called “cookies” that are sent to the hard drive of your computer to store bits of information related to your use of our Sites. Cookies can store a variety of information, including IP addresses, navigational data, server information, data transfer times, user preferences, shopping car information and passwords needed to access our Sites. We may use cookies to serve customized advertising or content to you based on your submitted zip code, age, gender, or other demographics. You may configure your browser to reject cookies. If you do so, you might not be able to access important functions or enjoy certain conveniences or customized features of our Site.

Our Site may also use “Web beacons” to help personalize your experience, similarly to how we use cookies. We may also use Web beacons to gather non-Personal Information about the number of users who visit our Sites, the areas in which they spend their time visiting, and other demographic data.

We do not ordinarily combine passively collected Personal Information (as described above) with actively collected Personal Information. However, for the Sites’ interactive features such as blogs, chat rooms and bulletin boards, we have the capability to correlate your comment with your IP address and account in the event you are in violation of the Sites’ Terms of Use agreement or may be subject to a civil or criminal inquiry or investigation. We also reserve the right to introduce new passive tracking technologies and techniques.

Operational service providers, such as Google, may use cookies and web beacons to display customized content and advertising based on your demographics (such as zip code), Site visits, and searches. Google may automatically collect information about your browser and computer, including your IP address, Google's cookie information, software and hardware attributes, and the webpage that you request.

Do we share your Personal Information with third parties?

Except as stated in this Privacy Policy or unless your consent is obtained at the time of collection or prior to transfer, your Personal Information will not be shared with any third party outside of ArubaVacationTravel.com Affiliates and operational service providers. We will share your Personal Information with ArubaVacationTravel.com Affiliates primarily for business and operational purposes and occasionally for promotional and marketing purposes.

We may sometimes offer promotions or contests that are sponsored by, co-sponsored or co-branded with either ArubaVacationTravel.com Affiliates or non-affiliated third parties such as Advertisers, in which we will provide you notice that your Personal Information will be shared with these identified third parties for purposes of fulfilling contest prizes and delivering email and other direct marketing communications to you regarding special product offers, sales, promotions, or other information about these third parties’ products and services that may be of interest to you. Please do not participate in a co-branded or co-sponsored promotion/contest if you do not wish to disclose your Personal Information with the third parties involved in such promotions/contests.

We will share your Personal Information and non-identifying and aggregate information with our operational service providers and ArubaVacationTravel.com Affiliates, to help us serve you better and to perform functions on our behalf in order to support our business and operation of our Site, features and activities, as necessary, including without limitation to provide online services, such as news, weather and traffic alerts; to provide shopping services and fulfill and process orders for products and services; to process credit card payments; to send communications to you; to facilitate promotional marketing campaigns; to facilitate advertisements on our Site; to provide technical support services, and to host our Site on third party servers.

We also reserve the right to disclose your Personal Information to protect the security of our Site and database; to protect ArubaVacationTravel.com and ArubaVacationTravel.com Affiliates against liability and harm; to respond to subpoenas, judicial processes, or government requests and investigations; to act in respect of an emergency that threatens life, health or security of an individual; to assist in the investigation of a contravention of a law or our Site’s Terms and Conditions for Use; if we believe in good faith that the law requires it or authorizes it; or in connection with any proposed or actual purchase, sale, lease, merger, assignment, re-organization or financing of all or any portion of ArubaVacationTravel.com or any of the business or assets or shares of our ArubaVacationTravel.com Affiliates thereof in order for you to continue to receive the same products and services.

We reserve the right to fully use, share, disclose and process any non-Personal Information collected via our Sites or offline.

Cookies

We use cookies on this website. We use Google, as a third party advertising company to serve ads when you visit our website. Google may use a DoubleClick DART cookie to serve ads to you based on visit to this sites and other sites on the Internet. If you would like more information about this practice and to know your choices about not having this information used by these Google, click here.

Contact information

Email us at: privacy at arubavacationtravel dot com (written out here to reduce spam on the account)